A private academy on your domain. Your lessons, your members, your revenue.
One place where your members buy, book and learn, in your colours and on your domain.
You open your own payment account, which takes ten minutes, and every sale goes straight into it. We never touch your revenue.
You set the hours you're open. Members see only what's genuinely free, pay when they book, and the slot is held for them. No back-and-forth email, no separate scheduling subscription.
A chat bubble that has read your courses and refuses everything else. Members get an answer at 11pm, without it putting words in your mouth.
“Three weeks and my academy was live. My students tell me it feels like mine. It does, because it is.”
Every platform in this market rents you a slice of one big system shared by thousands of coaches. This is the opposite arrangement.
No licence renewal, no per-member pricing, no percentage of what you sell. Whether you have 12 members or 1,200, nobody sends you a bigger invoice for succeeding.
Its own repository, its own database, its own payment account. Nothing another coach asks for can break yours.
A field, a screen, a whole new section: it gets built for you, on your timeline, not queued behind ten thousand other customers.
The code lives on GitHub with a deployment pipeline set up: any change to the production code goes live automatically. Any web developer can take over on day one, without asking us.
You buy the academy once: no licence, no per-member fee, no commission. Every plan gets every feature; what changes is how much help you get setting it up.
For getting your teaching in front of the people you already have.
For selling your courses and your time, with the setup off your desk.
For what the academy doesn't do yet.
Things to be built, not switches to flip, so they're quoted and scheduled like any other development work.
Talk about BespokeStop either in any month and your academy keeps running. Anything bigger than a small change is quoted first.
Hosting, video and email run on accounts in your name: around €30 a month to start, up to €100 with a large library, paid straight to each provider.
Yes, and that's the point. The accounts are in your name, payments go to your bank, the member list is yours to export, and you keep the code, along with the documentation needed to hand it to someone else. There is no exit fee and nothing to untangle from us first.
If you can write an email and drag a file, yes. Adding a lesson is: choose the video, type a title, press save. Length, thumbnail and subtitles happen without you. And whatever you'd rather hand over, the care plan covers: small changes done for you, up to four hours a month.
It does, and that's a real convenience. It's also the most expensive way to sell. As a reseller Ablefy takes 7.5 % + €0.50 of every sale; in your own name 3.9 % + €0.25. On your own academy the only cut is your payment provider's, around 1.5 % + €0.25.
On a €490 course sold a hundred times a year that's roughly €3,725 in reseller fees, €1,936 in your own name, or €760 on your own academy. The first year's saving alone can cover the build.
The trade is honest: you or your Steuerberater handle the VAT registrations instead. Tax is calculated per country from the start, but the paperwork is yours. If you'd rather pay 7.5 % to never think about it, stay where you are.
Cheaper, yes, and they host in Germany with a DPA, same as this does. We're not selling compliance as a feature; it's the baseline. What they can't give you is your own domain and brand, paid 1:1 booking against your calendar, an assistant that knows your lessons, or something that keeps running if you stop paying us.
Whichever language you teach in. German and English are ready today; any other is a translation file, not a rebuild. Members switch for themselves with a toggle in the header, and the assistant and subtitles follow automatically.
I'm a developer in Hamburg who does one thing: build private coaching academies. Before this I spent a decade building web applications, until I noticed every coach I worked with was renting a platform that would never be theirs. So I built a product they could own outright.
I take two or three builds at a time. If the wait is longer than a few weeks, I'll say so on the call.
Fill in what you know and leave the rest blank. You'll get a straight answer about whether it fits, and what your academy would cost.
I read every enquiry myself and reply within one working day, usually sooner. Nothing is charged and nothing is committed until we’ve spoken.
Rather just talk? Book fifteen minutes and skip the form.
Would rather look around first? Open the demo. The form will still be here when you get back.