Coaching academy · built for you

Your teaching deserves better than a rented page.

A private academy on your domain. Your lessons, your members, your revenue.

  • 0 %commission on what you sell
  • 2–4 weeksfrom first call to launch
  • 1 paymentno licence, no per-member fees
  • 100 %yours: domain, code, members
members.yourdomain.com
An academy's home page: a welcome, this week's lesson, and three courses with their covers and prices
The same home page on a phone, with the first course and its cover
What's inside

Sell your courses and your time, under your own name.

One place where your members buy, book and learn, in your colours and on your domain.

members.yourdomain.com/courses
PERFORMANCE · INTERMEDIATE

Sustainable Success

ONE-TIME PURCHASE
€490.00
3 lessons · lifetime access
Or 3 × €163.34 with Klarna CardSEPAApple Pay
I accept the terms and have read the withdrawal policy.
I expressly request immediate access to the course.
Unlock for €490.00
Checkout

No commission on your teaching. Ever.

You open your own payment account, which takes ten minutes, and every sale goes straight into it. We never touch your revenue.

  • Instalments shown up front, so the price feels reachable
  • Card, SEPA, Klarna and Apple Pay, in your buyer's language
  • VAT worked out per country, automatically
members.yourdomain.com/booking
1:1 SESSION · 60 MIN

Book your 1:1 session

March 2026
MTWTFSS 1 2345678 9101112131415 16171819202122 23242526272829
Shown in your timezone · Europe/Berlin
TUE 10 MAR
09:00 10:00 11:00
Book · €99
1:1 sessions

Sell your time without a second tool

You set the hours you're open. Members see only what's genuinely free, pay when they book, and the slot is held for them. No back-and-forth email, no separate scheduling subscription.

  • Recurring weekly hours, plus days off
  • Your price, your length, your minimum notice
  • Paid up front, and the slot holds once payment clears
members.yourdomain.com
ASK YOUR ACADEMY
Ich komme bei Grenzen setzen nicht weiter. Wo fange ich an?
Genau darum geht es in Lektion 3. Dort beschreibst du zuerst eine konkrete Situation, bevor du etwas änderst. Quelle: Grenzen setzen ohne Schuldgefühle · Lektion 3
Welche Nahrungsergänzung hilft bei Stress?
Dazu findet sich in den Kursinhalten nichts, und zu Gesundheitsfragen gebe ich grundsätzlich keine Empfehlungen. Sprich das bitte mit deiner Ärztin oder deinem Arzt ab.
Deine Frage… Senden
Off-topic questions are refused before they cost you anything.
Your own assistant

It answers from your lessons, and nothing else

A chat bubble that has read your courses and refuses everything else. Members get an answer at 11pm, without it putting words in your mouth.

  • Trained on your material only, and it names the lesson
  • No diagnoses or medical advice, and it hands over if someone sounds unsafe
  • A daily cap per member, so the cost can't run away

Also in every academy

  • Unlimited courses, lessons and members
  • Private video that can't be downloaded
  • Subtitles, generated for you
  • Chapters, and resume where they left off
  • Quizzes and certificates
  • Your colours, your logo, your domain
  • German and English
  • New lessons published by you, any time
In use
“Three weeks and my academy was live. My students tell me it feels like mine. It does, because it is.”
Adela, wellbeing coach · gutgenugmitadela.de
What you actually get

Bought, not rented. And yours to take away.

Every platform in this market rents you a slice of one big system shared by thousands of coaches. This is the opposite arrangement.

One payment

You buy it, and that's the end of the buying

No licence renewal, no per-member pricing, no percentage of what you sell. Whether you have 12 members or 1,200, nobody sends you a bigger invoice for succeeding.

Your own codebase

Not a tenant in someone else's software

Its own repository, its own database, its own payment account. Nothing another coach asks for can break yours.

Custom changes

Anything can be changed, because the code is yours

A field, a screen, a whole new section: it gets built for you, on your timeline, not queued behind ten thousand other customers.

No lock-in

Hand it over whenever you want

The code lives on GitHub with a deployment pipeline set up: any change to the production code goes live automatically. Any web developer can take over on day one, without asking us.

Investment

One payment. Ongoing care if you want it.

You buy the academy once: no licence, no per-member fee, no commission. Every plan gets every feature; what changes is how much help you get setting it up.

Launch
from €2,900 one payment

For getting your teaching in front of the people you already have.

  • Brand-matched academy on your own domain
  • Help setting up your first courses, then add as many more as you like
  • Legal pages prepared from your details
  • We open the accounts with you on a call, all in your name
  • Deployment pipeline set up on GitHub, so code changes go live automatically
  • One training session, then email support
Choose Launch
Studio · most chosen
from €4,900 one payment

For selling your courses and your time, with the setup off your desk.

  • Everything in Launch, with more hands-on help
  • Help getting your existing videos in and your courses in order
  • Payments configured: prices, taster lessons, instalments, discount codes
  • 1:1 booking set against your real calendar, and the assistant switched on and tested
  • Priority support and a review call each quarter
Choose Studio
Bespoke · built to order
from €8,500 scoped with you

For what the academy doesn't do yet.

  • Monthly memberships alongside one-time course sales
  • Public course pages people can share and find
  • Card payments in the room, for live classes
  • Anything else built around how you actually work, from a private podcast of your lessons to your members' journals, printed and bound

Things to be built, not switches to flip, so they're quoted and scheduled like any other development work.

Talk about Bespoke
Care plans · optional, with any plan

We keep your academy secure, monitored and up to date.

Care + €149 per month
  • Security updates every month, critical ones the same week
  • Monitoring of uptime, payments and emails, so problems reach us before your members
  • Small changes, up to 4 hours a month: text, layout, a new field or setting
  • Answers within 3 working days
Choose Care
Care Plus + €199 per month
  • Everything in Care
  • Daily backups of your members, courses and journals
  • Restores done for you when something is deleted by mistake

Backups run on Supabase's paid plan: around €25 a month, paid to Supabase in your name.

Choose Care Plus

Stop either in any month and your academy keeps running. Anything bigger than a small change is quoted first.

10 sales of a €490 course covers a typical build. Once, for good.
2 sessions of 1:1 time a month, at €99 each, pay for the Care plan.
€0 commission on your teaching, no per-member fee, and nothing to pay us to leave.

Hosting, video and email run on accounts in your name: around €30 a month to start, up to €100 with a large library, paid straight to each provider.

Being straight with you

The questions everyone asks.

Do I really own it?

Yes, and that's the point. The accounts are in your name, payments go to your bank, the member list is yours to export, and you keep the code, along with the documentation needed to hand it to someone else. There is no exit fee and nothing to untangle from us first.

I'm not technical. Will I be able to run this?

If you can write an email and drag a file, yes. Adding a lesson is: choose the video, type a title, press save. Length, thumbnail and subtitles happen without you. And whatever you'd rather hand over, the care plan covers: small changes done for you, up to four hours a month.

What about VAT? Ablefy handles it for me as a reseller.

It does, and that's a real convenience. It's also the most expensive way to sell. As a reseller Ablefy takes 7.5 % + €0.50 of every sale; in your own name 3.9 % + €0.25. On your own academy the only cut is your payment provider's, around 1.5 % + €0.25.

On a €490 course sold a hundred times a year that's roughly €3,725 in reseller fees, €1,936 in your own name, or €760 on your own academy. The first year's saving alone can cover the build.

The trade is honest: you or your Steuerberater handle the VAT registrations instead. Tax is calculated per country from the start, but the paperwork is yours. If you'd rather pay 7.5 % to never think about it, stay where you are.

Isn't a German platform cheaper and already GDPR-compliant?

Cheaper, yes, and they host in Germany with a DPA, same as this does. We're not selling compliance as a feature; it's the baseline. What they can't give you is your own domain and brand, paid 1:1 booking against your calendar, an assistant that knows your lessons, or something that keeps running if you stop paying us.

What language is the academy in?

Whichever language you teach in. German and English are ready today; any other is a translation file, not a rebuild. Members switch for themselves with a toggle in the header, and the assistant and subtitles follow automatically.

Who builds it

Maarten Piso, and there is only one of me.

I'm a developer in Hamburg who does one thing: build private coaching academies. Before this I spent a decade building web applications, until I noticed every coach I worked with was renting a platform that would never be theirs. So I built a product they could own outright.

I take two or three builds at a time. If the wait is longer than a few weeks, I'll say so on the call.

Get started

Ready when you are.

Fill in what you know and leave the rest blank. You'll get a straight answer about whether it fits, and what your academy would cost.

It comes straight to me and nowhere else. Nothing is charged and nothing is committed until we've spoken. Your details are used to answer you and nothing else, and you can ask me to delete them at any time. See the privacy notice for the full version.

Rather just talk? Book fifteen minutes and skip the form.

Would rather look around first? Open the demo. The form will still be here when you get back.